NBK towards the public

NBK Executive Management in a group photo with the participants

NBK is a big firm and known globally. However, customer service is important. As we all know that its the thirty-third most safest bank in the world. The directors as a matter of fact do care that the public should know more about their bank accounts, offers and activities. Although, a survey has been conducted to collect databases of whats the measurement of NBK's VRIN which stands for:

V (VALUABLE) (Enhance strengths and reduce weaknesses)

R (RARE) (Controlled by one firm or very few firms)

I (INIMITABLE) (Difficult to imitate)

N (NON-SUBSTITUTABLE) (Are there readily available equivalents?)

which is all measured by the management performance. Please feel free to answer the questions by clicking here.